Stop paying for overhead. Start paying for growth.
I believe growth should be accessible, not a payroll burden. That's why I plug directly into your business as a dedicated marketing lead. I build your strategy, and run your campaigns with senior-level expertise. I'm Jason Lerke, and I drive your growth for a fraction of the cost of a full-time hire. All of the impact, none of the overhead.
I believe that marketing should be about ownership, not just oversight.
You deserve a leader who is as invested in your ROI as you are, yet the traditional solutions are often designed to protect their own interests, not yours. Does this cycle sound familiar?
Agencies prioritise their scale over your growth. You're often handed off to a junior manager who puts your budget on autopilot. You're not buying expertise; you're buying a monthly PDF report while your strategy sits in a desk drawer.
Traditional hiring prioritises a "seat" over a system. The revolving door of in-house talent is exhausting. You spend months onboarding a hire only for them to leave in 18 months, taking your institutional knowledge and momentum with them.
Tactics without a "Why" are just expensive noise. When your Meta ads, SEO, and email don't talk to each other, you don't have a strategy - you have a collection of bills. Without a single point of accountability, you're just guessing.
Stagnation is the highest price you pay. Every month you spend "figuring it out" is a month your competitors compound their lead. You know you're leaving money on the table; you just haven't had a partner focused enough to help you grab it.
There is a more intentional way to scale. I believe in providing senior-level accountability without the $100k+ salary or the "agency-client" disconnect. I call it fractional marketing management, and it's how I help ambitious businesses stop gambling and start growing.
Growth is a partnership, not a hand-off.
I believe that the best marketing results don't come from bloated agencies or revolving-door hires. They come from a dedicated lead who takes full ownership of your success.
My 18+ years across hundreds of industries isn't just a resume - it's my "Why." I've seen exactly where money is burned and where it's multiplied. I use that perspective to ensure you never have to learn the hard way. Whether it's SaaS, E-commerce, or B2B, I bring the clarity your business needs.
I believe the person who maps the journey should be the one driving the plan. Most strategists disappear after the planning phase, leaving the execution to someone else. I bridge that gap. I map your 12-month growth roadmap and then roll up my sleeves to build the campaigns, write the briefs, and optimise the results myself.
I keep my client list deliberately small because I believe your marketing lead should be a teammate, not a stranger. When you work with me, you get me. Not a rotating team. Your business gets my full focus and 18+ years of experience, not just a slice of it.
The cost of growth shouldn't be a compromise.
I believe you shouldn't have to choose between financial risk and expert execution. When you remove the overhead and the agency bloat, the math for your business finally starts to make sense.
| What you're comparing | Junior In-House | Senior In-House | Marketing Agency | Jason Lerke |
|---|---|---|---|---|
| Annual cost | ~$60K + KiwiSaver | ~$120k + KiwiSaver | $24K–$60K + ad spend | Fixed monthly retainer |
| Years of experience | 1–2 years | ~5+ years | Mixed | 18+ years |
| Dedicated to your business? | ✓ Yes | ✓ Yes | ✗ Split across 20+ clients | ✓ You have my direct attention |
| Strategy + execution | Execution only | Often strategy only | Siloed by channel | ✓ Both, fully integrated |
| Average tenure / stability | ~18 months | ~24 months | Account managers rotate | Long-term partner |
| Can cancel anytime? | ✗ Employment law applies | ✗ Employment law applies | ✗ 6–12 month lock-ins | ✓ 30 days notice |
| Results guarantee? | ✗ None | ✗ None | ✗ None | ✓ 100% money-back |
The strategy, the execution, and the results. End-to-end.
I believe marketing falls apart when it's siloed. That's why I take full responsibility for the entire ecosystem; bridging the gap between the big-picture strategy, and the daily execution so nothing gets lost in translation.
Strategy & Planning
Marketing roadmap
A detailed, 12-month roadmap of how your marketing can be applied to achieve business results.
Quarterly growth sessions
In-depth meetings every quarter to understand what worked, what we learned, and what to do next.
Third-party liaison
Work with agencies and contacts cohesively to achieve the end goal - outcomes for your business.
Meetings & advice
In-person or online meetings to run through your marketing, or get some outside perspective on next steps to take.
Reporting
Detailed insights on your marketing to help you make informed decisions on what you look to do next.
Consulting & training
Effective strategies to help you reach your customers, with the ability to train your team how.
Execution & Implementation
Google Ads
Campaigns to suit your objectives across Google channels. Full account architecture and continuous optimisation.
Paid social
Meta and Instagram advertising built around your audience — from creative strategy to profitable scale.
Search/Answer Engine Optimisation (SEO/AEO)
Technical SEO, content strategy, and authority building to compound organic traffic over time.
Email & sequences
Flows, sequences, and campaigns that nurture leads and re-engage customers on autopilot.
Automation & integrations
Simplify processes, and gain access to data across tools and platforms to make better business decisions.
Data & analytics
GA4 setup, Looker Studio dashboards, attribution modelling, and clear monthly reporting.
Real results from a real partner.
These aren't just statistics; they are the results of replacing fragmented tactics with unified, senior-level strategy. Across every industry, the outcome of true ownership remains the same: sustainable, compounding growth.
Proven principles, applied everywhere.
While every business is unique, the core drivers of growth remain the same. I've spent 18 years refining a partnership model that works across every vertical - from local household names, to national industry leaders. These are only a handful of thousands of businesses I have partnered with on this model.
One flat fee. Complete accountability.
I've stripped away the hidden costs, the lock-in contracts, and the recruitment fees. You get a dedicated marketing lead for a fixed monthly investment. This gives you total clarity on your spend, and total confidence in your strategy.
- ✓ Dedicated marketing lead — one point of contact
- ✓ Full strategy with a 12-month growth roadmap
- ✓ End-to-end execution across all relevant channels
- ✓ Monthly reporting & strategy sessions
- ✓ Analytics, tracking & attribution setup
- ✓ Direct access — no ticket queues, no middlemen
- ✓ Cancel with 30 days notice, no questions asked
Growth is built on trust, not fine print.
I believe the best partnerships are founded on radical honesty. If we're going to build your business together, let's clear the air and address the questions that usually stand in the way of progress.
The best partnerships begin with proof.
I believe you should never have to guess if a partner is the right fit. That's why I offer your first month entirely free. I'll spend those 30 days building your bespoke 12-month growth roadmap. A real, actionable strategy you can keep regardless of whether we decide to work together. No payment. No risk. Just radical value upfront.
Claim Your Free Month →I prioritise depth over volume. To maintain the ownership model I believe in, I only work with a small number of clients at any one time. I currently have a spot open. Once it's filled, my focus stays on that partner until a new opening arises.
Secure Your Spot →Growth starts with an honest conversation.
I believe that value should always come before the invoice. This isn't a sales pitch disguised as a "consultation" - it's a 30-minute deep dive into your business. You'll walk away with a clear picture of what's holding you back and a 12-month growth plan you can actually use. If I don't think I'm the right fit to lead it, I'll be the first to tell you.
Radical accessibility. Reach out directly.
I believe a partnership should be personal from the very first interaction. No support tickets, no automated "thank you" emails, and no contact forms. Just my direct details and a real person who will reply.